![TIL : Puma paid Pele to tie his shoes in the middle of the field seconds before the kickoff of the World Cup final in Mexico (1970)... The cameraman made a close TIL : Puma paid Pele to tie his shoes in the middle of the field seconds before the kickoff of the World Cup final in Mexico (1970)... The cameraman made a close](http://4.bp.blogspot.com/-eW5HSTEaEZg/U_TDvq1C13I/AAAAAAAAAek/-Deh-KSOxcY/s1600/Linford-Atlanta-1996-ambush-Puma1-576x250.png)
TIL : Puma paid Pele to tie his shoes in the middle of the field seconds before the kickoff of the World Cup final in Mexico (1970)... The cameraman made a close
GM x Linford Christie wearing Puma contact lenses at the 1996 Olympic Games in Atlanta, Georgia @puma @linford_christie | Instagram
![Andrew Bloch on X: "25 years ago, and still one of the most memorable PR stunts I've worked on... Linford Christie wears Puma contact lenses at the 1996 Olympic Games in Atlanta. ( Andrew Bloch on X: "25 years ago, and still one of the most memorable PR stunts I've worked on... Linford Christie wears Puma contact lenses at the 1996 Olympic Games in Atlanta. (](https://pbs.twimg.com/media/E78BdSuWEAIjL1I.jpg)
Andrew Bloch on X: "25 years ago, and still one of the most memorable PR stunts I've worked on... Linford Christie wears Puma contact lenses at the 1996 Olympic Games in Atlanta. (
![Puma launches the new "Linford Christie 25th anniversary" limited edition sunglasses | Kering Eyewear Puma launches the new "Linford Christie 25th anniversary" limited edition sunglasses | Kering Eyewear](https://www.keringeyewear.com/.imaging/mte/kering/800x400/dam/NEWS/new_project_4_60f96ca636c05.jpg/jcr:content/new_project_4_60f96ca636c05.jpg)