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The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave

I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson
I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com

I Love The 90's - Who remembers these Dan vs Dave Reebok... | Facebook
I Love The 90's - Who remembers these Dan vs Dave Reebok... | Facebook

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop

194 Reebok Sport Club Stock Photos, High-Res Pictures, and Images - Getty Images
194 Reebok Sport Club Stock Photos, High-Res Pictures, and Images - Getty Images

Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald
Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald

25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com
25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com

TOTW] Reebok Dan & Dave Olympics Commercials : r/nostalgia
TOTW] Reebok Dan & Dave Olympics Commercials : r/nostalgia

Dan O'Brien – Reebok Graphlite Pro Cross Trainer 1993 | Retrobok
Dan O'Brien – Reebok Graphlite Pro Cross Trainer 1993 | Retrobok

Vintage Reebok Dan vs Dave | eBay
Vintage Reebok Dan vs Dave | eBay

Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics

KFADvertising: Remember Dan and Dave?
KFADvertising: Remember Dan and Dave?

Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site

Vintage Reebok Dan vs Dave | eBay
Vintage Reebok Dan vs Dave | eBay

Darren Rovell on X: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who
Darren Rovell on X: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who

In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS
In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS

TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports

WEIRD HISTORY iS Heading into the 1992 Olympics, Reebok had an idea to boost their sales
WEIRD HISTORY iS Heading into the 1992 Olympics, Reebok had an idea to boost their sales

Dan and Dave & The $30 Million Campaign
Dan and Dave & The $30 Million Campaign

Dammaged Goods: Where Were You In '92? Dan VS Dave & MTV Sports!
Dammaged Goods: Where Were You In '92? Dan VS Dave & MTV Sports!

Dan and Dave, Part 2: Two regular dudes go head-to-head with stud athletes at Pizza Hut event
Dan and Dave, Part 2: Two regular dudes go head-to-head with stud athletes at Pizza Hut event

194 Reebok Sport Club Stock Photos, High-Res Pictures, and Images - Getty Images
194 Reebok Sport Club Stock Photos, High-Res Pictures, and Images - Getty Images

Reebok's Biggest Marketing Failure
Reebok's Biggest Marketing Failure