![Delve into the insights of Alegra O'Hare, Vice President Global Brand Communications at adidas Originals , as she shares insights on the influence of sonic branding and Music in Brand strategies. — Delve into the insights of Alegra O'Hare, Vice President Global Brand Communications at adidas Originals , as she shares insights on the influence of sonic branding and Music in Brand strategies. —](https://images.squarespace-cdn.com/content/v1/64830492fb6dfa59ce280248/1690982723256-IL69RQUXU72IJ2YHKIDW/7be06-101-gm-alegra-ohare.jpg)
Delve into the insights of Alegra O'Hare, Vice President Global Brand Communications at adidas Originals , as she shares insights on the influence of sonic branding and Music in Brand strategies. —
![🇺🇦 David Griner 🇺🇦 on X: "Alegra O'Hare of Adidas Originals on the importance of patience and diligence in hiring: “The worst mistake I ever made was rushing to fill a position.” # 🇺🇦 David Griner 🇺🇦 on X: "Alegra O'Hare of Adidas Originals on the importance of patience and diligence in hiring: “The worst mistake I ever made was rushing to fill a position.” #](https://pbs.twimg.com/media/DgDE310VQAA3OLU.jpg:large)
🇺🇦 David Griner 🇺🇦 on X: "Alegra O'Hare of Adidas Originals on the importance of patience and diligence in hiring: “The worst mistake I ever made was rushing to fill a position.” #
![Alegra O'Hare, Adidas Originals VP of Global Brand Communications, attends Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October 18, 2017.(Photo by Anthony Behar/Sipa USA Alegra O'Hare, Adidas Originals VP of Global Brand Communications, attends Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October 18, 2017.(Photo by Anthony Behar/Sipa USA](https://c8.alamy.com/comp/2EW7R0X/alegra-ohare-adidas-originals-vp-of-global-brand-communications-attends-adweeks-28th-annual-brand-genius-gala-at-cipriani-25-broadway-in-new-york-ny-on-october-18-2017photo-by-anthony-beharsipa-usa-2EW7R0X.jpg)
Alegra O'Hare, Adidas Originals VP of Global Brand Communications, attends Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October 18, 2017.(Photo by Anthony Behar/Sipa USA
![Alegra O'Hare, Adidas Originals VP of Global Brand Communications, attends Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October 18, 2017.(Photo by Anthony Behar/Sipa USA Alegra O'Hare, Adidas Originals VP of Global Brand Communications, attends Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October 18, 2017.(Photo by Anthony Behar/Sipa USA](https://c8.alamy.com/comp/2EW7R11/alegra-ohare-adidas-originals-vp-of-global-brand-communications-attends-adweeks-28th-annual-brand-genius-gala-at-cipriani-25-broadway-in-new-york-ny-on-october-18-2017photo-by-anthony-beharsipa-usa-2EW7R11.jpg)
Alegra O'Hare, Adidas Originals VP of Global Brand Communications, attends Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October 18, 2017.(Photo by Anthony Behar/Sipa USA
![L-R) Alegra O'Hare, Adidas Originals VP of Global Brand Communications, and tennis legend Stan Smith attend Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October L-R) Alegra O'Hare, Adidas Originals VP of Global Brand Communications, and tennis legend Stan Smith attend Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October](https://c8.alamy.com/comp/2EW7R0Y/l-r-alegra-ohare-adidas-originals-vp-of-global-brand-communications-and-tennis-legend-stan-smith-attend-adweeks-28th-annual-brand-genius-gala-at-cipriani-25-broadway-in-new-york-ny-on-october-18-2017photo-by-anthony-beharsipa-usa-2EW7R0Y.jpg)
L-R) Alegra O'Hare, Adidas Originals VP of Global Brand Communications, and tennis legend Stan Smith attend Adweek's 28th Annual Brand Genius Gala at Cipriani 25 Broadway in New York, NY, on October
![Alegra O'hare, Torben Schumacher at #TLKS by adidas Originals : A Creative Discussion With Adwoa Aboah, Alegra O'hare, Torben Schumacher at #TLKS by adidas Originals : A Creative Discussion With Adwoa Aboah,](https://d2qm30jidfbm96.cloudfront.net/uploads/bfa/18300/2290247/wl_18300_2290247.jpg)